Mode City will be held in Eurexpo center from July 9th till 11th 2016, together with Interfilière
Mode City, is the world leader show in the swimwear and summer lingerie market (over 30 years of industry experience) and consists of a professional event focused on meeting and matchmaking. During 3 days, the lingerie and swimwear communities from the whole world (450 exhibiting brands including the Dutch ones) get together.
Over 15000 buyers travel from all over the world and 400 journalists participate to the event.
Nearly 70% of the exhibitors and visitors come from abroad. (France, Netherlands, Germany, Italy, UK, USA, Spain, Hong Kong, Netherlands, China, Russia)
The event will focus on several sectors:
– Swimwear, swim and beach ready-to-wear, lingerie-corsetry, loungewear, sleepwear and at-home wear.
– Luxury and designer collections of lingerie, swimwear and beachwear.
– Fashion and active wear brands. (“Sportiv”, the new trend).
– The whole world of the total beach look (bags, shoes, beach towels, jewelry, sunglasses, hats),
– The men’s space. Swimwear, men’s underwear, loungewear, home wear …
– Young designers of lingerie and swimwear (lingerie, loungewear, beachwear).
You are a Dutch entrepreneur, you plan to participate to the events or to come to Lyon on this occasion, we would be delighted to welcome you at NBSO LYON, RVO’s local office Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland) and discuss the ways we could help you grow in the country.
Centre d’affaires le 21
21 – 23 Rue d’Algérie 69001
Tel +33 (0) 472 40 08 40